About The Team
You will be joining the best team! The Corporate Affairs team protects and enhances Careem’s reputation while building mutually beneficial partnerships with governments across the region. We engage a diverse and growing mix of stakeholders including Customers, regulators, partners, entrepreneurs, captains, colleagues and the general public. We develop strategies to connect all stakeholders to Careem’s journey and build lasting relationships.
Formed by policy, communication, social impact and creative specialists spread across nine cities in six countries, the team is driven by a mission to simplify lives, inspire the technology ecosystem and advance development across the region.
The Corporate Affairs team works closely with Careem’s leaders to create an enabling environment to build the most trusted technology platform in the wider Middle East. A strategic approach to engagement and an alignment of values are what makes this group effective.
What You'll Do
The Regional Communications Manager is the face of Careem for media stakeholders across Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco, as well as a key contributor to country leadership forums and an important member of the central Corporate Affairs Team. This professional communicator will work closely with Careem’s leadership to ensure all colleagues in these markets are informed about key developments in the business and aligned to the company’s strategic goals and objectives. This colleague will draw on his or her extensive communications experience to tell Careem’s stories through traditional and digital media in creative, thoughtful and compelling ways. Based in Amman, this role is integral to supporting the growth of the Super App services across several of Careem’s fast-growing emerging markets.
The Regional Communications Manager for Jordan, Iraq, Palestine, Lebanon, Algeria, and Morocco reports to Careem’s Communications Director and will collaborate on developing ambitious market-specific media and communications strategies. Careem is at the cutting edge of developing new and innovative services for the mobility of people, the mobility of things and the mobility of money, and aims to be an industry thought leader on topics including the future of work, data and Ai, mobility and fintech. The communications team is responsible for effectively communicating these exciting developments to relevant audiences. This role requires occasional travel.
Key accountabilities
Strategy and functional leadership
- Protect and enhance Careem’s reputation in Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco to support key business objectives and growth.
- Collaborate on the development of ambitious communications strategies for Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco with monthly targets to engage and inform customers and colleagues while positioning Careem as a thought leader.
Internal communications
- Partner with the regional leadership to develop content for cross-functional leadership forums and country All Hands events for colleagues in Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco.
- Collaborate with Careem’s central Internal Communications team to provide regional content to global internal communications channels including Global All Hands, the intranet, the CEO’s monthly communications to colleagues and the quarterly company internal newsletter.
External communications
- Drive a program of continuous media engagement across Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco to generate high-quality, impactful coverage of announcements, executive profiles, partnerships and other company news.
- Develop and secure placement of editorial content to position Careem as an industry thought leader.
- Develop and maintain trusted relationships with business and lifestyle media covering Careem’s business sectors, as well as podcast hosts and industry commentators.
- Work with senior business leaders to assess external speaking opportunities across Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco and help spokespeople prepare for speaking engagements.
Social media
- Collaborate with the Social Media team within Corporate Affairs to provide insights on Jordan, Iraq, Palestine, Lebanon, Algeria and Morocco that will help the team tailor Careem’s strategy to engage and grow the vibrant community of online followers across Careem’s four core global corporate social media accounts: LinkedIn, Facebook, Instagram and Twitter. Work closely with local market teams to support content on market-specific social media channels.
Crisis and issues management
- Join the cross functional crisis-response team and serve as a senior counselor to business leadership when managing major reputational challenges.
Employer brand
- Support the colleagues in the People team and Corporate Affairs working on further development of Careem’s employer brand, with a particular emphasis on prospective engineering and tech colleagues.
What You'll Need
- 6-8 years of relevant experience, ideally with a mix of agency and in-house roles
- Experience developing and overseeing the implementation of complex communications strategies
- Commercial acumen, sound judgment and an understanding of how robust communications supports reaching business objectives
- Poise and confidence coupled with strong presentation skills and the ability to engage at all levels of an organization to clearly communicate complex information in accessible and memorable ways
- Strong organizational skills and attention to detail
- Strong understanding of communications measurement and evaluation
- Exceptional Arabic language skills including the ability to draft Arabic-first copy
- Strong English writing skills, a solid grasp of grammar
- Alignment with Careem’s purpose and a commitment to living our values
- Sense of humor: Careem aims to do everything with a wink
- Energetic and tenacious self-starter with an inner drive to proactively engage and follow up relentlessly to drive impact rather than output
